What is an advertising campaign?

Keys to Launching a Successful Campaign An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market.

What is the purpose of a marketing campaign?

The entire goal of just about every type of marketing campaign is to build an emotional and memorabile connection. By promoting a focused effort that guides your audience toward the desired action, marketing campaigns give your brand an identity, personality, and emotion.

What is a campaign theme?

The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives.